Hlavní strana Zemí Francie Methodology Step 3 : Communication strategy The road show (2009) In France

In France

In Paris, a fruit and vegetable garden specially installed in front of the bus, appealed to Parisian employees, restaurant managers and passers-by tempting them to come in and find out more about healthy eating.

Despite the rain, many showed interest in the food issue, and came into the bus to take part in the activities offered: measurement of weight and Body Mass Index, comparisons of the nutritional value of various products, healthy food tasting and more.

Amongst other activities, visitors and journalists had the opportunity to try a 10kg vest, aiming at demonstrating the impact of excess weight on the body: a lasting experience for those who tried!