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Pictures of Food bus in Milan

As the fifth stop of the Road Show, the FOOD bus stopped in Milan, on October the 20th.

Employees and Restaurant owners have been very sensitised thanks to specific communication tools for the event: newsletter, meal voucher advertising, leaflet, flyer, website, pedometers…

The representative of the Istituto Nazionale di Ricerca per gli Alimenti e la Nutrizione (INRAN) supported the team by proposing a very appreciated test with videos describing the guidelines for a balanced nutrition.

Morever, people were invited to calculate the numbers of calories in a dish, in a recipe…
Meanwhile, many journalists participated in the FOOD press conference.