Keyhole Restaurant Association
The Keyhole Restaurant Association is a non-profit organisation with the Swedish National Food Administration and the Swedish National Institute of Public Health as members. The Keyhole branding was introduced in Sweden in 1989 aiming to make it easier for consumers to identify healthier alternatives in order to reduce the risk of cardiovascular conditions.
The keyhole is a voluntary label. Food producers are themselves responsible for ensuring that foods with the keyhole symbol conform to National Food Administration’s regulations. Keyhole labelling in restaurants is also voluntary, but the restaurants need to go through a certification process to use the symbol. The National Food Administration has established a new certification body aimed at assuring the quality of the meals served at restaurants. The Keyhole Restaurant Association was established in January 2009.