It was launched in 2005 by the Health Ministry and the Public Education Ministry. The aims of the programme were to encourage consumption of fruit and vegetable based snacks. It targeted school children, teachers, parents and employees promoting nutrition education. The programme encouraged collaboration between education and health bodies, and public and private bodies. Most of the effort was directed at the schools with limited initiatives in the workplace. As part of the project, vending machines were installed offering freshly cut and ready to eat fruit and salad.