It was a free programme promoting healthy nutrition launched by Skoda Auto in 2006 and scheduled to run for 3 years or more.
The programme’s objectives were to decrease employees’ sickness and long-term disease. The main message was to improve healthy habits by offering more alternative healthy foods. This was done through providing information to all employees on the intranet – such as useful tools to check personal BMI status. Evaluation was performed through employees giving information about their energy intake and meal composition. Here as well, employees were not actively involved.