One main programme specifically targeted restaurants. The Catalan Department of Health, Fundación Dieta Mediterránea, Restaurants’ Associations and local entities such as City Councils launched AMED in 2006.
The programme took place in Catalonia, targeting employees regularly eating out during the working day promoting healthy nutrition and physical activity. The programme was integrated in public health campaigns promoting the Mediterranean Diet as a healthy lifestyle choice. A limitation was identified: for some small restaurants the project was not seen as an added value and/or priority unlike for big chains and canteens where the project was easily seen as an opportunity.