It was launched by Metal Alliance in 1999, for an unlimited duration and consisted in actions at the workplace offered free of charge. The aim of the intervention was to decrease employment sickness and to improve companies’ responsibility and involvement in creating healthy workplaces. This was done by targeting companies and encouraging them to increase their involvement through internal communication.
The programme was aimed only at companies signed up for insurance with Metal alliance providing means to improve customers’ health thus increasing company profit. The main weakness identified was that employees were not actively involved.