Mieux vivre (‘Live better’)

It was launched by the insurer AXA in 2006 for an unlimited period and was free to use. Promoting a healthy lifestyle, the programme targeted AXA’s 15,000 employees. Communication was performed via email to employees who also received personalised coaching by dieticians and doctors. Weaknesses identified were the lack of clear objectives and interaction on the employee side and an inadequate match between tools and objectives.